Positioning The Battle for Your Mind (9780071373586) Al Ries, Jack Trout

Product Details:
Paperback: 213 pages
Publisher: McGraw-Hill; 1 edition (December 13, 2000)
Language: English
ISBN-10: 0071373586
ISBN-13: 978-0071373586

Product Dimensions:

5.3 x 0.6 x 7.8 inches
Shipping Weight: 8 ounces (View shipping rates and policies)

‘One of the most important communication books I’ve ever read heaven is for real torrent. I highly recommend it heaven is for real torrent!’ – Spencer Johnson, author of “Who Moved My Cheese heaven is for real torrent?” and co-author of “The One Minute Manager” heaven is for real torrent. ‘…Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of “Positioning”…’ – David Bohnett, Chairman and Founder of GeoCities. The first book to deal with the problems of communicating to a skeptical, media-blitzed public, “Positioning” describes a revolutionary approach to creating a “position” in a prospective customer’s mind – one that reflects a company’s own strengths and weaknesses as well as those of its competitors.Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market – and stays there; position a follower so that it can occupy a niche not claimed by the leader; and, avoid letting a second product ride on the coattails of an established one.” Positioning” also shows you how to: use leading ad agency techniques to capture the biggest market share and become a household name; build your strategy around your competition’s weaknesses; reposition a strong competitor and create a weak spot; use your present position to its best advantage; choose the best name for your product; determine when – and why – less is more; and, analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, “Positioning” is required reading for anyone in business today.

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Pop-up Buch Dinosaurier (9783760749051) Richard Dungworth

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Publisher: Ars Edition GmbH (September 30, 2006)
Language: German
ISBN-10: 3760749054
ISBN-13: 978-3760749051

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11.1 x 10.7 x 1.1 inches
Shipping Weight: 1.8 pounds

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Polar Bear (Natural World (Paperback Raintree)) (9780739818169) Malcolm Perry, Malcolm Penny

Product Details:
Paperback: 48 pages
Publisher: Raintree Steck-Vaughn Publishers (January 2000)
Language: English
ISBN-10: 0739818163
ISBN-13: 978-0739818169

Product Dimensions:

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This study follows a polar bear cub as it takes its first steps on a journey through life on the Arctic ice google sketchup 8 hands-on google sketchup 8 hands-on: basic and advanced exercises: basic and advanced exercises. It shows the mother bear teaching her cubs to stalk, kill and eat their prey google sketchup 8 hands-on: basic and advanced exercises. The cubs leave home to find their own territories google sketchup 8 hands-on: basic and advanced exercises.

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Stick & Rudder 50th Anniversary Edition (9780070362420) Wolfgang Langewiesche

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Publisher: Mcgraw-Hill; 50 Anv edition (September 1994)
Language: English
ISBN-10: 0070362424
ISBN-13: 978-0070362420

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9 x 6 x 1 inches
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Status Enhancement and Fertility Reproductive Responses to Social Mobility and Educational Opportunity (Studies in Population) (9780124003101) John D. Kasarda, John O. G. Billy, Kirsten West

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Publisher: Academic Pr (September 1986)
Language: English
ISBN-10: 0124003109
ISBN-13: 978-0124003101

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Publisher: N.Y.St. Martin’s Press Inc. (1989)

ASIN: B0027OXPCM

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Health Act Flexibilities Partnerships in Health and Social Care (9781841521589) Lisa Kurunmaki, Peter Miller, Justin Keen

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Publisher: Accountancy Books (September 1, 2003)
Language: English
ISBN-10: 1841521582
ISBN-13: 978-1841521589

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The Friends' Library (Volume 1); Comprising Journals, Doctrinal Treatises, and Other Writings of Members of the Religious Society of Friends (9781152252769) William Evans

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Paperback: 706 pages
Publisher: General Books LLC (January 3, 2010)
Language: English
ISBN-10: 1152252763
ISBN-13: 978-1152252769

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9 x 6 x 1.6 inches
Shipping Weight: 2.2 pounds (View shipping rates and policies)

Volume: 1 Publisher: [S android internals books.l android internals books. : s android internals books.n android internals books.] Publication date: 1837 Subjects: Society of Friends Quakers — Biography Notes: This is an OCR reprint. There may be typos or missing text. There are no illustrations or indexes. When you buy the General Books edition of this book you get free trial access to Million-Books.com where you can select from more than a million books for free. You can also preview the book there.

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